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Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Research papers

Getting into the real world of the shopper

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
March 1, 2011
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Citation

Hamaekers and Depoortere (2011a, March 01). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper-7677